President Obama may have mastered your 5 C's, but his presidency is imploding because eventually, after all the style points have been awarded, we are waiting for substantive Content. In the absence of Content, his Conviction looks like bull-headedness, the Conversation is non-technical, but fails because it is filled with soaring rhetoric that is disconnected from the listener's life. Obama is no master of Composure, as nearly anyone asking him a controversial question learns. His Confidence seems superficial; he has not mastered an idea or vetted a plan, but seems to think we are happy working out details later. Two stimulus failures later...he might want to re-think his approach. As for Color, he provides emotional stories, sometimes dishonest ones, that serve his purpose. The problem is getting caught doing it, which he frequently does. Then it seems manipulative. Even as Orator in Chief, opinion polls show he is coming up wanting.

Hi Paul,
Thanks for your comment. I think you are right regarding Content - it absolutely should be added to that list. Without substance, it's just blowing smoke. Although I may not agree with your political analysis, I do agree that you have to have the 'goods' and not just the delivery.

Best,
Sandra

techaffect.com
affect.com
@sandrafathi

The ongoing problem is that he is appealing only to what he believes is the "truth" he uses key phrases and words and expects that because he said them, it's the way it is. Turns out, American's want to see the three R's. RELIABLE, REACTIVE,RESULTS. They grow tired of "HEARING" I can put American's back to work. He has said this numerous times- yet NO RESULTS. Nothing has changed nor will it.
He speaks of putting our Veterans back to work- yet he is pulling them from Afghanistan and leaving 10K there completely without considering the damaging affects this could have on their lives. The remaining soldiers there have families and their lives have value. What happens to those whom are brought home? We shut down bases and they become part of the "increasingly high unemployment" numbers.
Cutting taxes? Really so the deficit will continue to grow marginally and become no better than it is now. How does he expect this to assist anyone?

American's have heard everything he said. Yes eloquently speaking, he has a clear message. Pass this act and I will see that people return to work. The problem is, he can't ensure that people return to work because taxes have been cut, or pay increases. Business doesn't work in a vaccum- it's expansive, evolving, and innovation is taking place. The results of America's government regulation/taxation/influence is what is sending companies to Japan, Africa, and other countries. His continued failure to see the big picture is still unresolved. Never mind the fact, he gets paid no matter what happens as do the politicians isn't helping any here. He isn't taking a pay cut nor is anyone else there he is standing in front of. His failure to consider the publics of whom he was voted into office by is a problem! When does he have to do without? Never, yet millions of American's are having to and children are hungry, needing clothes, basic necessities while he gives these speeches, we need to reach out to our neighbors who are jobless and are unable to do this xyz activity. Really, he has a message but his call to action is missing! Passing this will never work only increase the problem already there.

The bottom line is regardless of the clarity in the message, if it lacks a clear call to action with actual demonstrated results that are guaranteed. it's meaningless. We have to show short, long term and mid course evaluations along the way. All of which are strategic planning focused items PR guru's value and know too well. He failed to do this- it's puffery and fluff and honestly it's getting old.