January 31, 2013

Waggener Edstrom Tapped By Xplore Technologies

Tablet manufacturer Xplore Technologies Corp. has selected Waggener Edstrom Worldwide (WE; www.waggeneredstrom.com) to build and share the Xplore story with key audiences, which include utilities and telecommunications, oil and gas, warehousing and distribution, and military markets.

"We look forward to sharing our story further through our partners at Waggener Edstrom," said Jim Plas, Xplore Technologies vice president of marketing, "Waggener Edstrom's deep roots in technology and innovative communications, combined with their local base in Austin, will help us grow our business in priority markets. Our partnership comes at a critical time, when we are expanding our capabilities and portfolio to enable our customers to be more efficient, timely and secure with their work regardless of their environment."

"Xplore has an innovative story to tell through its rugged tablet portfolio," said Cheri Winterberg, general manager of Waggener Edstrom Austin and vice president of the Technology Practice. "Our companies share a passion for emerging technologies that change the way people engage and work. We will be helping Xplore execute new and creative campaigns in 2013 to reach the mobile worker."