July 19, 2012

Waggener Edstrom Adds Levine and Baird to Healthcare Practice in Boston; Gray Joins to Lead UK Healthcare Practice

Waggener Edstrom (www.waggeneredstrom.com) announced the addition of senior leadership in its North American Healthcare practice: Seth Levine, vice president and Jennifer Baird, senior account director. Both are based in Waggener Edstrom's Boston office. Seth brings digital expertise, and Jennifer has experience in diagnostics, one of the fastest growing areas in healthcare. Additionally, the firm's colleagues in the UK announced the addition of vice president Anna Gray, who will lead the UK Healthcare practice, collaborating with colleagues across EMEA, APAC and the US.

Levine has been working in the digital spaces since the early days planning and developing strategies and executing campaigns that include websites, digital media, Search Engine Marketing (SEM), email, video, mobile/apps and social media. Over this period, he has held a number of agency positions working closely with companies to craft effective, cross-channel marketing strategies and impactful, results-generating campaigns that feature stellar creative. During this time frame, he has worked with several large and leading companies in pharmaceuticals/biotech, health care delivery, devices & diagnostics and health information.

Baird most recently led PR and digital marketing for one of the leading global public clinical research organizations, PAREXEL International, and its technology subsidiary, Perceptive Informatics. During her tenure at PAREXEL, she managed the company's corporate reputation, handled major corporate communications initiatives and helped build its brand and image among key audiences.