April 27, 2011

VoIP and Unified Communications Provider Broadvox Hires Calysto Communications

Calysto Communications (www.calysto.com), a global public relations and social media marketing firm focused on the communications industry, announced that Broadvox has selected Calysto to assist in public relations and social media marketing strategies, in order to leverage the expansion of Broadvox and its collaboration and communications solutions.

Calysto is managing a comprehensive public relations program for Broadvox, including messaging; the development of press releases and other written materials; speakers' bureau; and media, analyst and blogger relations. Calysto will also strategize on the company's social media activities, including creating a full-scale LinkedIn presence for Broadvox.

"Thanks to our cloud-based business model, Calysto was able to quickly assemble a VP-level team for Broadvox with team members located in both Atlanta and Dallas, near the Cypress and Broadvox headquarters respectively," said Laura Borgstede, Calysto CEO. "It's just one example of how Calysto's cloud-based business model allows us to cost-effectively assemble an experienced, custom-built team that meets each client's unique needs."

"Calysto has hit the ground running, and we are impressed with the Calysto team's knowledge of public relations, social media and the IP communications industry," said David Byrd, Executive Vice President of Sales and Marketing. "We look forward to working with Calysto to promote our hosted cloud solutions with robust voice and data communications services, and supporting our entry into new IP telephony and application markets for SMBs, Enterprises and carriers."