August 2, 2012
Two New Clients Choose M&C Saatchi PR
M&C Saatchi PR (www.mcsaatchi.com) announced the acquisition of two new clients. The popular dance company Alvin Ailey American Dance Theater has retained M&C Saatchi PR to handle strategic public relations surrounding the launch of its 2012-2013 season, and the new men's apparel brand UNTUCKit has named the company agency of record, effective immediately.
M&C Saatchi will provide strategic planning and support for Alvin Ailey American Dance Theater's New York City Center season launching a 21-city U.S. Tour.
For UNTUCKit, M&C Saatchi will activate a comprehensive public relations and digital marketing campaign designed to continue the brand's rapid growth and further build its loyal consumer base.