June 26, 2012
Today's Journalist Pitching Tip:Doug MacMillan
Reporter, Bloomberg News
Based in San Francisco, MacMillan covers the Internet beat. He also contributes to Bloomberg television. "I cover the business side of the Internet," he says. "Tell me about new firms starting up and about big developments at existing companies. It helps to provide context. Tell me who is investing in or running new start-ups. If it is someone I know that I can contact that makes coverage more likely." He recently wrote about what the new head of Apple has planned for the company. See more recent coverage here.