June 15, 2012
Today's Journalist Pitching Tip:Lauren Bernstein
Fashion & Beauty Writer, Glamour
Hired in June, Bernstein covers the fashion and beauty beat. "I always need pitches for new products and insider information," she says. "If you're pitching a new designer, I want to see pictures. Always embed a couple of low-res images in the email. You have a better chance for coverage when I can scroll down and see pictures instead of clicking on a link." She is also interested in body issues. "I want to know about items that work for different body types," she says. Contact by email.