April 23, 2012
Today's Journalist Pitching Tip:Anna Prior
Reporter, SmartMoney Magazine
Based in New York, Prior is a general assignment writer covering a variety of personal finance topics, both consumer and investing. "The best thing PR people can do is respond quickly to my requests and offer up good, relevant sources," she advises. "Inappropriate pitches include anything specific to one product. We almost never write single-product stories and things not newsworthy." Readers tend to be wealthy individual investors, so coverage skews toward that audience. "Always pitch me by email as soon as possible," she says. "I may hold on to it for a month before I get to it." She recently wrote about investing in Broadway shows. See more recent coverage here.