October 22, 2014
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April 9, 2012

Today's Journalist Pitching Tip:

Lori Hoffman
Managing Editor, Fast Company
(212) 389-5414
lhoffman@fastcompany.com
Hired in March, Hoffman coordinates coverage. "I'm looking for pitches pertaining to companies doing something different and interesting," she says. "Tell me about companies about to make a difference with their innovation, which can be in any industry, even manufacturing." When pitching, have a character in mind and tell a story. "I look for experts that hold a position and can speak with intelligence," she says. "You can shop a pitch around, but if we accept it, we'll discuss exclusivity." Contact by email.

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