April 9, 2012
Today's Journalist Pitching Tip:Lori Hoffman
Managing Editor, Fast Company
Hired in March, Hoffman coordinates coverage. "I'm looking for pitches pertaining to companies doing something different and interesting," she says. "Tell me about companies about to make a difference with their innovation, which can be in any industry, even manufacturing." When pitching, have a character in mind and tell a story. "I look for experts that hold a position and can speak with intelligence," she says. "You can shop a pitch around, but if we accept it, we'll discuss exclusivity." Contact by email.