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March 28, 2013

The Wall Street Journal Announces Global Marketing Hires

The Wall Street Journal announced the appointment of several new members to its global marketing team. These key hires bring a wide range of experiences and backgrounds, while underscoring The Wall Street Journal's commitment to developing the most innovative custom marketing solutions for its advertising partners around the globe.

Randa Stephan assumes the role of executive director of the Wall Street Journal's custom content group. She joins the Journal from Federated Media where she was vice president marketing, leading a team that created custom digital marketing solutions. Prior to that, Randa was producer, senior content manager at Ogilvy Entertainment, account supervisor at Ogilvy, and account executive at Saatchi & Saatchi.

Bret Hansen takes on the role of creative director, heading up the integrated digital and print design teams for marketing. Bret most recently served as the integrated design director at Details, where he was responsible for the overall vision of the creative services design team. Prior to that, he held several roles as art director at Weldon Owen Publishing, Underground Advertising, 300 Feet Out, as well as a designer at The Industry Standard.

Stephanie Dobbs Brown joins as director of brand marketing. She was most recently head of brand & public relations strategy at Thomson Reuters, responsible for creating and implementing global strategy for the company's expansion of its digital and global footprint. Prior to that, she was senior account manager at PR Newswire, account executive at Marcus Evans, and field producer for the "CBS Early Show."

Bree McKenney is the new director of integrated marketing solutions for all consumer advertising categories. She joins the Journal from Vanity Fair, where she was associate director of integrated marketing. Prior to that, Bree was integrated marketing manager at Elle, marketing and communications manager at Henriot. She has also held positions at JWT and Veuve Cliquot.

Regina Buzzi is the new marketing director charged with overseeing the research and marketing teams. She was most recently sales development director at Disney Media Sales & Marketing where she created programs and materials in support of integrated ad sales. Prior to that, Regina was the director, online market strategy at the NPD Group, senior marketing manager at BISYS investment services, director, business support at CompuServe Interactive Services, and marketing director at Money Magazine.

"Randa, Bret, Stephanie, Bree and Regina are world class talents with the ultimate combination of cross platform marketing savvy and passion for growing great brands," said Nina Lawrence, vice president of global marketing. "We're thrilled to have them join the team as we expand our multi-platform approach to communicating our advertising partners' messaging to the world's most affluent and influential audience."

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