April 19, 2006
Starbucks Selects Airfoil Public Relations
Starbucks Coffee Company has named Detroit-based Airfoil Public Relations, Inc., specialists in public relations and marketing communications for both leading and emerging companies, as the public relations agency to support its Great Lakes, North Central Ohio and Allegheny Mountain regions' marketing initiatives.
"Airfoil embraces the opportunity to work with an industry leader such as Starbucks," said Airfoil Business to Consumer Practice vice president Tracey Parry. "We look forward to providing strategic media relations on behalf of Starbucks, connecting consumers, in both metropolitan areas and remote communities, to the leading brand of specialty coffee."
One of Airfoil's first major contributions under the agreement was in providing local print and broadcast media relations support for Starbucks' National Coffee Break program. During this one day event, Starbucks served free coffee all across the nation in an effort to reinforce its customer commitment. In the near term, Airfoil will handle all local media relations support surrounding Starbucks' initiatives in Detroit, Cleveland, Columbus and Pittsburgh.