July 18, 2012
Shantz Joins Porter Novelli as Senior Vice President, Digital Analytics
Porter Novelli (www.porternovelli.com) has appointed Joe Shantz senior vice president, digital analytics. He will be responsible for identifying and creating new digital tools and channels for audience engagement and analysis.
"Communications programs that lead to meaningful business change must be driven at the outset by sophisticated audience modeling and analysis," said Michael Ramah, acting CEO, Porter Novelli. "Joe has a strong track record of developing models that have generated insights and enviable results for some of the world's top brands. We are delighted to have him join the team."
Prior to joining Porter Novelli Shantz spent two years at Yahoo as director, marketing insights, responsible for audience recommendations and targeting, as well as campaign channel optimization including e-mail, online, TV and radio. Before that he spent two years with MySpace as director, analytics, overseeing marketing activities.
"Porter Novelli is highly regarded in the industry for its pioneering work in creating analytics tools that deliver immediate and actionable audience data that enable them to create highly compelling and effective communications programs," said Shantz. "I'm excited to pair my expertise with this forward-thinking team and to help drive results for the agency's clients."
Shantz will report to Karen van Bergen, senior partner and managing director of Porter Novelli's New York office.
"We are very proud to add an analytics expert of Joe's caliber to our strategic digital analytics team," added van Bergen. "With digital analytics taking an even larger role in communications programming, Joe's ability to translate 'big data' into 'big ideas' will drive new perspectives and new opportunities for clients."