August 9, 2012

Ron Sachs Communications Acquires Orlando's Vicki Johnson Communications

In its second major acquisition in two months, Ron Sachs Communications (www.ronsachs.com) has announced the acquisition of Vicki Johnson Communications, headed by a longtime former Disney veteran, who brings extensive experience in marketing, travel and tourism and strategic planning.

Vicki Johnson Communications represents a range of public and private sector clients in the entertainment, food service, corporate, government, not-for-profit and franchising sectors. Founder Vicki Johnson, formerly Disney's Director of Worldwide Sales and Travel Ops Public Relations, has helped dozens of organizations with issues management and crisis communications challenges.

"The acquisition of Vicki Johnson Communications deepens our expertise in marketing, travel and tourism and extends the breadth and depth of service available to our clients," said Ron Sachs. "Vicki is an internationally respected proven professional, who will provide dynamic leadership as we further expand our Central Florida operations."

Johnson will join Ron Sachs Communications as Senior Vice President of Central Florida Operations. The firm's six-year-old Orlando office represents an array of clients. The Central Florida leadership team includes another Disney veteran, Senior Account Manager Beth Watson. Former Orlando office executive Lisa Nason has transitioned to the role of Senior Executive Counsel, and remains active with the firm on select accounts and assignments.

The Sachs firm acquisition includes Johnson's clients, resources and international network.

"Combining forces with Ron Sachs Communications provides a powerful alliance with Florida's top-ranked, integrated communications firm — to offer existing and prospective clients unparalleled creative talent, professional expertise and relationships," Johnson said. "I am excited to join this award-winning firm and to expand its marketing and tourism focus."

Last month, Ron Sachs Communications announced its acquisition of What's Next Marketing, a social media and digital marketing firm. Sachs said the continued strategic growth of the firm positions it well for further evolution as an industry leader.