June 20, 2012
rbb Public Relations Chosen By PriceTravel
rbb Public Relations (www.rbbpr.com), a national marketing public relations firm that champions breakout brands, was named agency of record for PriceTravel, a Mexico-based online and wholesale travel agency. rbb has been hired to manage a strategic public relations, marketing and promotions campaign for PriceTravel, as well as media outreach to consumer audiences in Mexico and Colombia and trade audiences globally.
"PriceTravel is an innovative, fast-growing online and wholesale travel company that has quickly positioned itself as a top travel services provider in the Mexico market, with further expansion in Latin America planned including recent entry into Colombia," said Oliver Reinhart, chief executive officer for PriceTravel. "We needed a strategic PR partner to support our growth and communication plans, and rbb had the right experience to develop and execute a public relations campaign that will propel PriceTravel as the Latin American leader in the online and wholesale travel agency category."
"rbb is excited to position PriceTravel as Mexico's most innovative and convenient online and wholesale travel agency and support the company's continued growth in South America and beyond," said Lisa Ross, president of rbb Public Relations. "Our focus will highlight PriceTravel's team of insightful industry experts, strategic partners, innovation, real savings and personal attention which all help make the travel planning experience simple, safe and affordable."