June 19, 2012
PublicRelay Launches New Analytics Capability for Identifying and Engaging Brand Influencers: Influencer Ecosystem Identifies Consumers, Bloggers and Reporters that Drive Public Opinion
PublicRelay, a PR software solution for communications professionals in the Fortune 500, government and non-profit sectors, recently announced the launch of its Influencer Ecosystem. This new integrated feature provides sophisticated, actionable analytics about an organization's influencers on their brand. According to a company release, the Influencer Ecosystem delivers segmented analytics by topic and tone on the key people ("influencers") who drive public opinion in the news and social media. This capability provides communications professionals with one-click access to an actionable list of supporters, detractors and neutral parties — and their points of view — on any issue being analyzed. Equally important, it also identifies influencers who are silent on a topic but have written on it in the past. These "undecided" or "uncommitted" influencers are vital to media relations professionals who want to proactively manage their messages. "Not only does this innovative feature provide an accurate look into the external people who really matter to an organization's brand, but it also delivers the macro analytics that PR executives can confidently show to the CEO," said Eric Koefoot, PublicRelay managing partner, in the news release. "This new capability reflects PublicRelay's market-leading commitment to high-caliber, accurate, and actionable PR analytics. Our clients represent some of the finest brands in the world, and they value our ability to cut through the clutter and noise and give them reliable facts to act upon every day."
Unlike other offerings in the marketplace that identify these individuals by broad-based scores that ignore how issues and varied coverage impact organizations, PublicRelay's blend of powerful technology and human analytics identifies the authors and sources that matter most based on specific topics for a specific company. The complete PublicRelay platform further breaks out influencers by media type, so communications professionals can now conduct 360 degree outreach across traditional, online, broadcast, and social media with ease.