August 10, 2012
PublicRelay Adds New Customized Coverage Views Delivering Intelligence and Actionable Insights to PR Pros: New Views Provide Insights Based on the Key Coverage Driving Perceptions
PublicRelay (www.publicrelay.com), a transformative PR software solution for communications professionals in the Fortune 500, government, and non-profit sectors, recently introduced an expansion to it product suite with the addition of custom coverage views. Building on PublicRelay's comprehensive monitoring and analytics solution for online, print, broadcast, and social media coverage, the new customized views deliver simplified, noise-free streams of key coverage based on specific user preferences. PR teams receiving this tightly filtered content can use PublicRelay's powerful yet intuitive interface to quickly take action against the most critical coverage affecting their organization. The views can be customized to display just the key issues and topics. Coverage then can be segmented easily by tone, top outlets or authors, and even media type. With these tools in hand, team members can enjoy their own, unique views into the coverage they care most about, saving them time and giving them just the right information to respond quickly to emerging issues and to amplify positive coverage, bringing it to bigger audiences. "PublicRelay continues to be the premier solution for PR and communications teams looking to increase their efficiency and impact," said PublicRelay managing partner Chris Bolster in a company release. "With our new custom coverage views, teams will save time and resources identifying and acting on the key coverage that matters."
Custom coverage views are an integral part of PublicRelay's suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.