February 3, 2012
Public Relations 101: Keep It Simple — Kudos To the NFL for Great Sports PR
Posted on the Ronn Torossian blog on February 1 by Ronn Torossian
Owning a Public Relations firm, a fundamental concept often ignored in our industry is the old concept of K.I.S.S. (Keep It Simple, Stupid).
Reading the papers this morning, we learn that for the first time ever, in anticipation of the Super Bowl, the National Football League (NFL) opened up media day to fans. For only $25 fans could attend media day, sit in seats close to the field, eavesdrop via headsets they were provided and observe the interaction between players, coaches and media on a first-hand basis.
Big kudos to the NFL for this easy and great idea – It allows fans to feel more connected to the players (at an affordable price rather than the staggering ticket prices for the big game), and there’s very little downside for the NFL. It’s a great simple idea, and in a world so open because of all the media outlets which exist, this is a great sports PR move by the NFL. It’s a win for all involved.
As an attendee, Mike Galford was quoted in countless newswires saying: “We’re the social media generation. We’re not going to wait for the media to tell us what happened on media day. We’re going to see it for ourselves. This is awesome.”
I agree – Kudos to the NFL.
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5/16/2012
PerkettPR is excited to introduce another interview series, “Effective Executives,” showcasing business leaders from top companies across the globe. Our goal is to continue to share insights, tips, tricks and suggestions from those who have seen it all. How do they work? What keeps them up at night? What...
5/16/2012
BtoB marketers – journalists love social media just as much as you do. Ninety-two percent are on LinkedIn, 85 percent have Facebook accounts, and 84 percent use Twitter. Check out the infographic below to see how today’s most popular social media sites stack up. For more information about BtoB journalists...
5/16/2012
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I’ve heard people tell me that they don’t want to...
5/16/2012
When you ask employees, they want to be able to connect with their leader—today more than ever before. Employees want to know what you have to say; they also want to know what you stand for.
Authenticity starts with self-awareness. You need to know yourself and be comfortable sharing who you are with your...
5/16/2012
Today’s guest post is written by Lisa Gerber.
I wrote the first draft of this post by hand.
I’m trying something new: I’m going to occasionally step away from the devices, limit distractions, and reflect.
This is much easier said than done and I”ll explain why in a minute.
But first, the reason...
5/16/2012
We all know that infographics are the in, cool thing to do.
Create a simple, compelling graphic and everybody will “get” your story. Customers love them. Marketers and PR folk love them. Media love infographics — sometimes so much that they’ll use whatever image that marketing/PR teams give...
5/16/2012
As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around was the continued use of “Booth Babes.” While...
5/16/2012
Guest post by Michael Dresner, CEO of Brand² Squared Licensing, the strategic licensing division at Peppercom
The argument is always the same. Anytime we’re preparing for a new business pitch, our team debates how many big ideas we introduce to a prospective client. If the ideas are too...
5/15/2012
Search Engine Marketing (SEM) is all about catching Web users’ attention with a message that is highly relevant to what they are searching for. Of course, you only have 130 visible characters with which to work (that’s less than a Tweet), so it’s not always easy to fit everything you want to say...
5/15/2012
One more thing to do before declaring the school year finished: Apply for scholarships.
This is the scholarship application season, and I’ve heard that only a fraction of eligible students take the time to apply for scholarships–many of which don’t require much effort. I sponsor one of those...
5/15/2012
Some of you know me through my work in studying how social media and disruptive technology impact business and culture. Others have worked with me in translating insights into action and change within the enterprise. Every now and then, I share another side of myself that evokes the aspiring social scientist in me as...
5/15/2012
After recently reading Walter Isaacson’s biography of Steve Jobs, I finished with more than few thoughts about Jobs, Apple, the business, and of course, public relations. Isaacson, who authored books about Albert Einstein, Benjamin Franklin and Henry Kissinger, took on the challenge of writing the Jobs...
5/15/2012
American workers are not taking all of their vacation time. And when they do, they are not 100% off-the-clock because they are distracted by the gadgets and gizmos that connect them to the world that they have planned to leave behind. But, there is a new trend emerging to truly disconnect us from our working world:...
5/15/2012
I espoused the virtues of the humble news release as a link-building tool to Mashable some time ago and continue to believe in this tactic.
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For example, we distributed a news release on our new U.S. general manager last week that generated syndicated pickup in a...
5/14/2012
I attended the annual dinner of the Atlantic Council in Washington, D.C. this week. There are significant challenges facing government leaders as a result of ease of communications, which is politicizing the world’s people. People today believe they can make a difference.
Ban Ki-moon, Secretary General of the...
5/14/2012
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5/14/2012
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5/11/2012
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
8 Ways to Get the Biggest Marketing Bang Out of SlideShare [Love Tip #4 for capturing leads] http://ow.ly/aLJGG
How to Use Facebook Ads to Get More Quality Leads and Attract More Blog Traffic. http://ow.ly/...
5/11/2012
New York Tech Meetup
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5/11/2012
TO LINK TO POST: http://bit.ly/K6FM09
Doug Simon, President & CEO of D S Simon Productions, spoke with Elise Mitchell, President & CEO of Mitchell Communications Group, at the Counselors Academy 2012 Spring Conference about starting her own PR firm.
brightcove.createExperiences();
Elise...
5/10/2012
Back in the 1970s, there was a vision of a paperless office; whilst the futurist, Alvin Toffler predicted increased technology was creating information overload. The reality is that we’re using more paper than ever – alongside an ever exploding volume of online content. I’m sure I could find data to...
5/7/2012
[Originally posted on the Huffington Post.]
In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult of anger our country...
5/7/2012
Source
Over the last 10 years, the line between journalists and readers has grown significantly shorter. From blogging to commenting to online sharing, the swift rise of the Internet and social media has allowed the consumer to be the producer in a way that was never before possible. The line between editorial...
5/4/2012
Get the PR Ball Rolling
Posted by Tom Gable
In the previous post, I introduced the concept of PR as a team sport. How to organize to deliver consistent, quality results for clients? How can you achieve your goals with the minimum possible resources? How to leverage time, so one hour of senior management can turn...
4/26/2012
Hating the Murdochs is a sport in some quarters. It is almost all the old British left has left. Socialism is not doing well, but loathing Thatcher and her biggest media supporters still resonates. In the case of culture secretary Jeremy Hunt, we have what looks like the perfect mirror-image foolishness from the...
4/23/2012
After considering why newsrooms need to change to stay relevant, I have three newsrooms that are changing, and a fourth that re-sets the bar completely. All of the newsrooms represent brands with big investments in owned media and media relations.
1) Starbucks: With 19,...
4/20/2012
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