July 11, 2013
PSA: Rutgers Develops New PR Certification Program for Early-Career PR Pros
With the job growth of PR managers forecasted to grow 16 percent by 2020, Rutgers University understands that today’s working professionals are looking for new ways to demonstrate their value as they seek promotions or outside opportunities.
Rutgers’ new online Public Relations Certificate is designed for early career communications and PR professionals looking to gain crucial knowledge, skills and leadership that can advance them to the next level. Offered by Rutgers School of Communication and Information (SC&I) Professional Development Studies, the certificate program will be taught this fall by PR industry experts and Rutgers faculty.
“We are extremely pleased to offer this new, targeted program designed to advance the careers of public relations professionals,” said Claire McInerney, Ph.D., acting dean at SC&I, “Through this program, Rutgers faculty and PR industry experts can also assist businesses in need of highly effective training for their PR and communication teams.”
Offered online, the six-month program curriculum allows public relations and communications professionals, career changers and job seekers to hone their knowledge of developing comprehensive strategic PR plans; create an integrated approach to public relations that includes branding and social media; measure public relations campaigns to demonstrate value; manage crisis communications; and become an effective leader and spokesperson.
The curriculum is designed for immediate practical application in the work place. It includes two required courses and five electives. Each course is one-month long and offered online, allowing for completion in six months.
The PR Certificate Program launches in September with a kickoff event that includes a keynote, “The State of the Industry,” by Mark Beal, managing partner at Taylor. It also includes the required “Ethics in Public Relations” workshop, which will be led by Richard Martin, former AT&T EVP of PR and brand management.