February 2, 2012

PSA: PR Newswire Joins Forces with 3BL Media to Expand CSR & Sustainability News Distribution

PR Newswire (www.prnewswire.com) and 3BL Media (http://3blmedia.com), a distributor of CSR and sustainability news and content, have announced a partnership, bringing the largest Corporate Social Responsibility (CSR) and sustainability news and content distribution network to PR Newswire customers.

Founded in February of 2009, 3BL Media has developed the most effective distribution network and platform for CSR and sustainability content. 3BL Media distributes press releases, blogs, videos, newsletters and other content using both traditional and social media methods. Leveraging the latest web 2.0 and social media technologies, 3BL Media has attracted many of the leading Fortune 500 companies who want to highlight their environmental, social and philanthropic initiatives and impact.

"3BL Media has demonstrated an advanced understanding of how to use new media techniques and distribution channels to bring greater awareness to CSR and sustainability content and their approach fits seamlessly with PR Newswire's mission and philosophy to engage all audiences through all channels with relevant content," said Ruthann Fisher, vice president of strategic partners, PR Newswire. "Our customers are expanding their corporate responsibility programs and we are sure they will welcome this powerful distribution option."

3BL Media's multi-channel distribution network of CSR and sustainability focused journalists, bloggers, investors, analysts and green consumers is available to PR Newswire customers per release or by subscription for unlimited distribution.

PR Newswire, which serves PR, IR, Marketing and CSR professionals, advocates the mainstreaming of CSR and its integration into corporate business strategy in the same way public relations, investor relations and marketing have been integrated and prioritized for years.

"Much as NASDAQ is thought of as the 'go to' market for technology companies, this partnership clearly establishes PR Newswire as the leader in the newswire sector as the 'go to' newswire for companies committed to CSR and sustainability," said Martin Smith, Chairman of 3BL Media.

"While evolving 3BL Media, we were acutely aware of PR Newswire's progressive content strategy," commented Greg Schneider, CEO and Co-Founder of 3BL Media. "Our companies share an understanding and philosophy about the evolution of media. Both firms embrace the notion that multiple content types, distributed through multiple channels, leads to the greatest opportunity for engagement and impact."

This partnership will also expand 3BL Media' news and content distribution to mainstream journalists and news outlets. During the coming months the company's will be integrating 3BL media's client content into some of PR Newswire's syndication and distribution channels.