October 19, 2010
PRSA Leaders Tackle APR Controversy in Pre-Conference Leadership Assembly Vote: Amendment to Expand Leadership Qualifications Beyond the APR was Handily Defeated
"It was encouraging to see such an inspired, passionate and collegial discussion around the direction the Society will take with its leadership and strategic positioning over the next two years," McCormick added.
The annual State of the Society report was given via a joint presentation by McCormick, Rosanna M. Fiske, APR, chair-elect of PRSA and William M. Murray, CAE, PRSA president and CEO. The primary focus of the presentation — "PRSA 2010: On Course for the Future" — was on enhancing the fundamental goals of the Society, which include: Advocacy, The Business Case, Communities, Diversity and Education.
"This year's Assembly was another example of how professionals come together and help a large, member-focused organization, such as PRSA, grow, prosper and enhance its value to its members and the business community," said Fiske. "With all of the exciting and valuable initiatives the Society is currently undertaking, including "The Business Case for Public Relations," and our enhanced advocacy and diversity programs, I'm confident PRSA will continue to grow, both in our membership and in advocating on behalf of the profession."