October 21, 2013
Blum Named VP of Public Relations at FRHI Hotels & Resorts
FRHI Hotels & Resorts, the parent company of luxury and upper upscale hotel brands Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, announced the appointment of Alexandra Blum as vice president, public relations.
Blum will be responsible for developing and leading the company’s global public relations strategy and will also have complete oversight of the hotel group’s external communications activity. Additionally, she will provide leadership, guidance, and direction to hotel, regional and corporate PR teams, while also establishing and maintaining a global public relations agency structure including agency selection, oversight and focus.
Blum began her career at Thomson Corporation (now Thomson Reuters), and moved on to increasingly senior roles at WHERE Magazines International, Opal Sky Inc. and Rogers Media.