December 7, 2012
PR Newswire Releases New Crowdsourced eBook: The Practitioner's Guide to Social Influencer Engagement
PR Newswire (www.prnewswire.com) this week released its first crowdsourced eBook, "The Practitioner's Guide to Social Influencer Engagement: A collaborative work of industry peers," which includes the unique perspectives and expertise of nearly two dozen industry professionals on the topic of social media influence.
The eBook, which is comprised of six main chapters, is designed to be an informative resource for PR and marketing professionals, whether they are just getting their feet wet and developing a new influencer strategy or have tested the waters and are looking to refine their approach or advance their strategy to the next level. The contributing authors offer advice on everything from defining influence and identifying the various types of influencers to maintaining relationships with brand advocates and measuring the effectiveness of an influencer program.
"By inviting the broader community to pen a chapter for our eBook, we were able to not only tap into the vast amount of knowledge and expertise among our peers, but also provide a unique opportunity for them to collaborate on a piece of content, as well as boost their own visibility and influence on this topic," said Rachel Meranus, vice president of marketing and communications at PR Newswire, in a news release.
From social media experts to agency professionals to B2B marketers, the contributors represent a wide variety of backgrounds, roles and experiences. "Their inherent diversity among our authors allows for a dynamic and interesting voice within the content," continued Meranus.
"The Practitioner's Guide to Social Influencer Engagement" contributing authors:
- Chapter 1 — What's an Influencer?, with contributions from Malcolm Atherton, Chad Lio, Todd Price and Sebastian Rusk
- Chapter 2 — Finding & Gauging Influence, with contributions from Noemi Pollack, Yael Even-Levy, Sudip Chakraborty and Brianna Harney
- Chapter 3 — Engaging Influencers, with contributions from Margot Heiligman, Ruth Fine, Steph Russell, Howard Greenstein, Megan Sterritt and Christy Belden
- Chapter 4 — Turning Influence into Brand Advocacy, with contributions from Tom Bishop, Anne-Marie Kovacs, Lee Ann Forbes and Vatsala Isaac
- Chapter 5 — Measuring Influence & Maintaining Relationships, with contributions from Jared Hendler, Adam Blitzer, Andrea Walker and Matthew Clyde
- Wildcard Chapter 6 — A Little Extra Food For Thought, with contributions from Christy Belden and Toby Beresford