October 26, 2011

PR Newswire Integrates iReach Platform with HubSpot to Provide Users with Complete Distribution and Measurement Tools

PR Newswire (www.prnewswire.com) has joined forces with HubSpot (www.hubspot.com), a provider of inbound marketing software, to create an integrated HubSpot Canvas application, providing users access to PR Newswire's iReach content platform helping them better target their distribution and broaden their reach, while also enhancing their lead generation strategies. iReach, PR Newswire's self-service online distribution platform, offers small businesses a cost-efficient way to share their content with key audiences, increase search engine visibility and significantly boost their presence online. Through this partnership and development of a Canvas application, HubSpot users can easily access the platform via HubSpot's newly launched App Marketplace, the world's largest marketplace for marketing software. "The role of PR professionals is evolving, and more and more their responsibilities are converging with those of marketing professionals," said Ninan Chacko, chief executive officer at PR Newswire, in a news release. "Syndicating relevant content online can obtain valuable leads at budget-friendly costs which is especially critical for the small to medium sized business where staffing, resources and budgets are often minimal. By integrating PR Newswire distribution services with HubSpot's comprehensive marketing platform, we are growing the influence of public relations on marketing by allowing users to analyze a response to PR generated content and report tangible success."

The collaboration supports the trend of inbound marketing to utilize online content and online distribution to generate leads as a means to reach and identify consumers and online influencers.  Through integrated analytics software, iReach will give HubSpot customers the opportunity to track the highly-optimized content it has distributed, giving them the ability to generate leads.

WebReach, as the specific iReach distribution option is called, leverages PR Newswire's unparalleled online footprint, syndicating users' content to over 1,000 websites, to many of the largest social networks such as Twitter, Facebook and LinkedIn, and improves content findability on search engines including Yahoo!, Google and Bing.  Also, by using the iReach tool within HubSpot, content is automatically posted to PRNewswire.com, the industry's most trafficked website, and is easily shared further through an embedded social media toolbar.

"Our 5,000 customers appreciate that HubSpot is an all-in-one inbound marketing platform, and in order to further improve their daily workflow, we decided to create the App Marketplace which offers businesses a comprehensive suite of valuable software tools necessary to be more successful marketers," said Mike Volpe, chief marketing officer, HubSpot, in the release. "PR Newswire, through its product innovations and technological advancements, is truly a leader in the industry. We are excited that it is the first content distribution company to integrate with HubSpot, and it is no surprise they were able to do so quite effortlessly."