March 15, 2012
From the PR Frying Pan Into the Fire: Limbaugh's Problems Continue to Mount — Not Only are Advertisers Abandoning His Radio Show, Now a New Bloomberg Poll Shows That a Majority of Americans Think He Should Be Fired
Rush Limbaugh has taken some harsh shots at many, including just about every left-leaning politician on the planet, but his insulting comments directed toward a Georgetown Law School student seem to keep resonating with companies as sponsors and advertisers of his conservative radio show continue to jump ship. But now, the American public is chiming in on the Rush lynching. A new Bloomberg Poll, released this week, shows that a majority of Americans — 53 percent — say Limbaugh should be fired for calling the student a "slut," according to a wide-ranging new survey on contraception. Furthermore, the Rush-bashing seems to be crossing party lines as almost a third of Republicans polled — 30 percent — agree with the notion that Limbaugh should be canned for his remarks, the Bloomberg poll showed. Men are split over whether Limbaugh should be axed — 49 percent say yes, while 47 percent disagree. Fifty-six percent of women support firing him, compared with 39 percent who do not. While the opinions on Limbaugh proved to be eye opening, the survey sought opinions on the suddenly hot-button topic of birth control. More than three-quarters of Americans believe that the issue of birth control shouldn't even be a topic of debate right now. Indeed, 77 percent said that the national political debate shouldn't involve contraception, while 20 percent said it should, Politico reports.
Americans also view the controversy over the Obama administration's rule that employers must provide birth control coverage in employee health care plans as an issue of women's health rather than religious freedom. In fact, 62 percent of respondents said that the issue is one of women's health access rather than religious freedom, the opposite of what Republican presidential candidates have argued, Politico reports.
Despite the furor of the past weeks over female birth control, it appears as though Republicans may have narrowed the gap with Democrats among women, according to Bloomberg. Mitt Romney, the front-runner in delegates for the Republican presidential primary, received 45 percent support from women, compared with 49 percent for President Obama. The poll also shows Obama leading Rick Santorum among women by 9 percentage points, 51 percent to 42 percent, reports Politico writer Tim Mak.
The Bloomberg national poll involved a sample of 1,002 respondents and was conducted March 8-11. The margin of error is plus or minus 3.1 percentage points.