June 14, 2012

Ogilvy CommonHealth Interactive Marketing's Scalera Named DTC Perspectives Advisory And eDTC Revolution Conference Board Member

Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts at Ogilvy & Mather (www.ogilvy.com), announced Buddy Scalera, senior vice president, interactive content and market research of Ogilvy CommonHealth Interactive Marketing, has been invited to serve on DTC Perspectives' Advisory and eDTC Revolution Conference boards.

DTC Perspectives is a pharmaceutical marketing publication that provides Direct-to-Consumer healthcare news. The eDTC Revolution Conference is a two-day seminar that will focus on marketing to the digital consumer, to be held September 13 and 14 in Washington, D.C.

As an Advisory Board member, Mr. Scalera will provide strategic direction, feedback, and guidance to ensure DTC Perspectives' conferences and publications provide content-rich and actionable insights. In his role as a member of the eDTC Revolution Conference Board, he will aid in conference topic development and speaker selection, as well as react to the various presentations given during the conference.

"I am honored to have been selected to sit on both of these prestigious boards," Scalera shared. "I look forward to actively contributing to the group and helping DTC Perspectives to continually improve upon the ever-changing landscape of consumer healthcare communications."