August 9, 2012

New Reno Payroll Company Taps Ding Communications and Vetter PR

Ding Communications (www.dingthinking.com) and Vetter PR are collaborating to define positioning and build an integrated marketing communications campaign for Arch Payroll of northern Nevada. The campaign is meant to build awareness around Arch's leading-edge technology and the company's ardent commitment to accuracy while dramatically simplifying the payroll process for small business.

"Arch is a locally based payroll company offering the caliber of payroll services and expertise of a company much larger in scope," said Greg Fine, a principal at the Reno-based Ding Communications, Inc.

"Arch Payroll is way ahead of the curve in offering services that a forward-thinking business person would quickly find of value," said Don Vetter, president of Vetter PR.

The integrated campaign incorporates print advertising, website design, lead generation development and a concentrated public relations push. The campaign is scheduled to run through January 31st.