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April 14, 2013

Musch Appointed CEO of Ipsos ASI

Liz Musch has been named Global CEO of Ipsos ASI (, global specialists in brand and communications research. She will report to Didier Truchot, Ipsos founder, co-president and CEO. Ms. Musch succeeds Alex Gronberger, who takes on the new role of regional CEO of Ipsos Latin America. She will oversee Ipsos ASI's global network of 60 offices from the company's Paris corporate headquarters. As part of her expanded responsibilities, Musch also joins the Ipsos Management Board.

Prior to her promotion, Liz was global CEO of the Ipsos Loyalty division, joining Ipsos in January 2009. During her tenure at the helm of Loyalty, the division's revenues more than doubled. Ipsos Loyalty will be led by Ralf Ganzenmueller, former Ipsos Germany CEO.

Speaking of her new challenge, Liz highlights that she intends to put new emphasis on building and managing brands and their communication utilizing a combination of innovative and proven tools, seasoned expertise and leading "a thinking organization" that looks at each client's challenge through fresh eyes.

"To honor this commitment we will be building the ASI organization to have a strong balance of brand strategists and innovators, as well as world class researchers. We are also committed to having the absolute best, state of the art Neuro, Digital and Mobile tools. ASI is already a powerful brand in its own right, and is recognized as such by the global marketing community. But given the rapidly changing environment, there is more we can and will do to help our clients build their brands and breathe new life into their communication."


Back in 2008, Burger King

Back in 2008, Burger King found itself embroiled in a PR fiasco when video of an employee at an Ohio BK restaurant taking a bath in a restaurant sink surfaced on MySpace. The employee and several colleagues were immediately fired for their shenanigans, but the PR damage was done as fears of food poisoning and other unsanitary possibilities dogged the chain for a while afterwards. Well, a similar event this week led to the termination of three workers after a photo posted online appeared to show an employee stepping on lettuce with shoes on in bins at another Ohio restaurant. The photo, which was reportedly taken as a joke at the Burger King in Mayfield Heights, Ohio, was posted online on with the caption, "This is the lettuce you eat at Burger King." Unfortunately for the not-so-savvy pranksters, disgusted viewers quickly tracked down the restaurant's location through GPS data embedded in the photo and reportedly hassled the branch manager and forwarded the posting to local news outlets. Ohio tabloid the Cleveland Scene picked up the story and contacted the branch to ask about the employee. "Whoever this is is getting fired," said the shift manager. "And whoever the manager was at the time will be fired, too." The Huffington Post contacted the same branch and was told the person responsible was a long-time employee and this was their first disciplinary incident — and, subsequently, their last, Gawker reports. Agen Texas dan Domino Online Indonesia Terpercaya | Master Agen Judi Bola Online Terbaik dan Terpercaya di Indonesia | Agent Judi Situs Online Teraman Dan Terpercaya Indonesia | bola pelangi agen bola sbobet ibcbet casino 338a tangkas togel online indonesia terpercaya | Agen Judi Bola Online, Agen Judi Casino Online Indonesia Terpercaya | Agen Ibcbet | SBOBET | Agen Bola | Taruhan Bola | Agen Bola | Taruhan Bola | Judi Bola Terpercaya | situs judi online terbaik terpercaya


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