September 14, 2011
More Journalists Are On LinkedIn Than Any Other Social Network — Are You?In the spotlight: Kristina Jaramillo, Marketing Expert, LinkedIn
According to the 2011 Arketi Web Watch Media Survey, 92% of today's journalists are now actively using LinkedIn. That's up 85% from just 2 years ago.
"That's more than any other social network," said LinkedIn marketing expert Kristina Jaramillo. "Small business owners, marketing executives and PR professionals need to take advantage of the huge opportunities to get more publicity with LinkedIn."
Jaramillo offers these tips to business professionals looking to build and maintain relationships with the media:
- Businesses need to create a media-friendly, expert LinkedIn profile that shows that they are thought leaders in their industry. "This includes adding your media kit in your profile using the Box.net application, use Google Presentation and Slideshare to show your videos, feature your audio and places where you have been published and showcase where you have been quoted or featured by adding a 'Quoted Media Expert' position in your experience section," says Jaramillo. "Lastly, your headline and your summary should pull media professionals in and make them want to get to know you." Jaramillo's Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com can help create a media-friendly LinkedIn profile more effectively.
- Start your own LinkedIn group and community — and start sharing your content and information freely. Jaramillo says, "This will give prospects and referral sources a sneak preview into your expertise so they'll feel more comfortable investing in your products and services. Plus, it provides media professionals the opportunity to see the type of content you can provide their readers, listeners and/or viewers. And, it will help you keep your information in front of the media – so when they need someone of your expertise, they'll think of you first." That's how Jaramillo recently got quoted by Advisor.ca (a top website publication for financial and insurance advisors) and invited by ImediaConnection.com and a Hewlett Packard site to become a regular contributor.
- Research the websites, blogs, publications and other media types that your audience goes to for information you can provide. Then, go to LinkedIn and invite the editors, journalists and other media professionals to connect. In your invitation to connect, Jaramillo says, "You have to show the media professionals what you can offer them – you need to give them a reason to why they should connect with you." If you need help finding the media that should be featuring you, Jaramillo suggests investing in the media lists found at: http://www.GetPRHelp.com.
- When you do get published, featured or quoted, you should thank the journalist on LinkedIn and invite them to connect and to your LinkedIn community. "This way, you can stay in touch with them, which gives you a greater chance of getting multiple media mentions from that single source – instead of getting just one-time mentions," says Jaramillo.
- Mix your article marketing, video marketing, traditional PR and LinkedIn marketing efforts to get even more exposure for the publicity you generate.
- Complete competitive intelligence on your competitors. See where they are being featured, quoted, interviewed and published. "You want to be found where your competitors are being found," says Jaramillo. "Why should they get all of the traffic, publicity and profits? Research where they are being found and then invite those media professionals to connect on LinkedIn. Show them that you have information to share as well."
To get more information on how to get more publicity with LinkedIn, go to: http://www.HowtoGetMorePublicitywithLinkedIn.com.
LinkedIn marketing expert Kristina Jaramillo has articles published and featured in top publications and websites like The New York Times, Home Business Magazine, Electronic Retailing Magazine, Visibility Magazine, About.com and Site Pro News. Along with creating the first and only LinkedIn Marketing Templates, and her free LinkedIn Publicity E-Course, Kristina is also the creator of the Top 14 LinkedIn Marketing Mistakes and the Opportunities Most Business Professionals Are Missing Special Report found at http://www.Free14LinkedInMistakesReport.com.