October 17, 2011

Microdesk Taps Affect to Drive Thought Leadership PR Program

Affect (www.affect.com), a public relations and social media firm, has been named as the public relations Agency of Record for Microdesk, a company specializing in technology and business process consulting for the architecture, engineering, construction and owner/operator (AECO) industry. As part of its public relations program, Affect will help Microdesk increase its visibility as a thought leader while driving awareness of its product and service offerings.

"Our competitive advantage comes from being on the cutting edge of new technologies and methods, and we searched for a public relations firm that does the same in their industry," said Laura Guzman, marketing director for Microdesk. "Affect has the expertise and track record we were looking for, and we're confident they will help us to expand our company's presence and penetrate new markets."

"Microdesk has more than 17 years of experience advising designers and construction managers on technology solutions for building and development projects across the United States," said Sandra Fathi, president and founder of Affect. "This is a critical time for the nation, from an economic standpoint, to invest in our infrastructure and growth. Microdesk is in a unique position to lead these discussions and provide insights to the media, the public and its clients. We look forward to helping Microdesk share that empirical knowledge and shape the future of the AECO industry."