November 6, 2011

Meltwater Group Launches 2012 Presidential Election Social Buzz Monitoring Website: Meltwater Election Buzz Tracks and Analyzes Social Conversations Related To All Candidates and Issues

Online media intelligence company the Meltwater Group today announces the launch of Meltwater Election Buzz, a new site and series of blog posts tracking and analyzing the social conversation around the issues and candidates in the 2012 presidential election. The Election Buzz website will be powered by the company's social media monitoring and engagement solution, Meltwater Buzz. On a daily basis, Meltwater Election Buzz will pull stats from Twitter, blogs, message boards, online video sites and public Facebook posts to create a word cloud with 2012 election hot topic terms. A daily word cloud will also be generated for each of the top candidates, serving as a visual representation of the top themes surrounding each. Users can navigate selected words to gather insights on the volume of social mentions on all candidates collectively, or on each specific candidate. In addition, weekly blog posts will further discuss insights and top news, such as debates, primaries, conversations and media coverage around key issues, scandals and policies. "The use of social media increased exponentially across the 2008 Obama election and the 2010 midterms, and we anticipate a huge uptick in social conversation around the 2012 campaign," said Kimling Lam, marketing and communications director at Meltwater Group, in a news release. "By providing a real-time daily snapshot of social engagement all the way through Election Day, we'll provide a one-of-a-kind resource for press, bloggers, political analysts and everyday voters to glean key insights into news and social media trends around the 2012 election."

To analyze these political events, Meltwater will use its news monitoring service, Meltwater News in addition to Meltwater Buzz. Meltwater will use the Twitter hashtag, #Election2012, to assist journalists and voters in following the top analysis and developments.

Meltwater Election Buzz will generate data and analysis for the full calendar year prior to the presidential elections in November 2012.