January 6, 2006
Make 2006 More than 2005: Use Marketing, the Media and Management Differently
Communications vet and former reporter says PR has much to learn from marketing, pinpoints hot spots of opportunity in the year ahead and advises thinking beyond PR as just publicity or media relations.
Op-ed by Don Bates, Managing Director of MDS (Media Distribution Services)
Whither goes the PR profession in 2006? I wish I knew. But wherever it's headed, it's only going to get there through the hard work and grit of those in its ranksyou and me. What results, individually and collectively, will be the product of several factors, not the least of which are our knowledge, thinking and actions.