July 12, 2012

Lambert, Edwards & Associates Adds Tromp as Senior Director of Digital Media

Lambert, Edwards & Associates (LE&A; www.lambert-edwards.com), a Grand Rapids-based public relations agency and Michigan's largest investor relations firm, announced the addition of Chris Tromp as Senior Director, Digital and head of LE&A's digital media unit, RIPPLEAffect. In his role, Tromp will be counseling regional and national consumer, health care and retail brands, as well as B2B and publicly traded companies on social media, online engagement, web and mobile apps, online marketing and advertising strategies, and e-commerce activation.

Before joining the LE&A team, he worked as the Senior Director of Digital Marketing for global publisher Zondervan (a Harper Collins Company). Tromp previously was a consultant for the Parable Group, a national retail franchise located in San Luis Obispo, Calif., where he helped create a national marketing strategy as well as develop a new franchise brand.