April 10, 2006
Ketchum Launches Emanate Agency
Ketchum, a marketing and corporate communications firm, recently introduced Emanate, a new and separate agency that will combine the power of research, psychology, public relations and integrated marketing to generate results for clients. The agency, which will incorporate community outreach and emotion-based research methodologies into its work, opens its doors with 20 employees and a client roster that includes Embassy Suites Hotels, National Geographic Society, and Panera Bread Company, among others.
Kim Sample, chief executive officer, will lead the new agency, which will join Omnicom Group Inc.'s Diversified Agency Services network. Sample, a former Ketchum partner and associate director of Ketchum New York, has a history of leading award-winning campaigns in both the brand and corporate areas. Ketchum veteran Mike Doyle will join Sample at the new firm and serve as managing director.