June 7, 2012

Jarden Consumer Solutions Selects Interaktiva for Digital Marketing Campaign

Interaktiva Digital Marketing (www.interaktivaonline.com), a full-service online marketing firm, was chosen by Jarden Consumer Solutions to develop a digital marketing campaign for the Margaritaville Cargo Mixed Drink Maker, one of the company's premium products, used under license. Interaktiva will create a comprehensive campaign that will include creative design and landing page, social media strategy, contests and promotions, a mobile application, email marketing, digital advertising and media relations. The campaign kicks off in the U.S. in June with the launch of the Mixed Drink Maker landing page and Party It Up mobile application.

"We look forward to the opportunity of expanding into a new market and working with Jarden Consumer Solutions to increase awareness and generate buzz for the Mixed Drink Maker," said Francisco Manrique, Interaktiva Digital Marketing President and CEO. "The Mixed Drink Maker's campaign reflects the product — it is innovative, unique, fun, interactive and the life of the party!"