June 6, 2012

i.d.e.a. Hires Ware as Director of Digital Experience and Nafziger as Copywriter, Promotes Younkin to Reputation Supervisor

Integrated creative group i.d.e.a. (www.theideabrand.com) announced the appointment of Gary Ware as director of digital experience and Joe Nafziger as copywriter. Ware will lead the creative communications company in search engine optimization (SEO), search engine marketing (SEM), interactive design and development; Nafziger will work in conjunction with i.d.e.a.'s art directors and designers to create powerful copy for brand partners.

Ware served most recently as director of paid media services at Covario, where he led a team of more than 20 SEM professionals in strategy for global enterprise clients. Nafziger joins i.d.e.a. from Traffic Geyser, where he wore many hats as communications director.

Additionally, i.d.e.a. has promoted Lizzie Younkin to reputation supervisor. Job duties include assisting in managing the reputation team at i.d.e.a., overseeing account strategy and working closely with media on behalf of brand partners.