May 21, 2012

The Halo Group's Cohn Promoted To Senior Vice President/Director of Public Relations

The Halo Group (www.thehalogroup.net), a New York branding and marketing communications agency, announced that Lara Cohn was promoted to Senior Vice President/Director of Public Relations.

Since joining Halo in 2010, Cohn has led the public relations function at the integrated communications agency, expanding the discipline into events, social media, and online content creation. "Halo's integrated environment and the trust of our clients allow me to be creative in ways far beyond what I could do at a PR-only agency, " said Cohn, "and that approach is apparent in the coverage we are landing for clients like Liebherr refrigeration, which was recently featured on NBC's LX.TV's Open House, helping raise brand awareness within the highly influential design community."

Working with Halo CEO Linda Passante, Cohn also secured membership for the agency in Pinnacle Worldwide, a select international network of independent public relations firms.

"Lara is a great force for earned media and she has a rare ability to assess all media and how best PR tactics will work within an overall communications program," said Passante.