January 26, 2011

Global Wireless Solutions Taps Calysto Communications

Calysto Communications (www.calysto.com), a global public relations and social media marketing firm focused on the broadcasting and cable, mobile and telecommunications industries, revealed that it has been engaged by Global Wireless Solutions, Inc. (GWS) to support its public relations and social media activities.

Calysto is managing a wide range of public relations activities for GWS, including messaging, the development of press releases and other written materials, speakers' bureau, and media, analyst and blogger relations. Calysto will also play a key role in developing and executing social media strategies for GWS.

GWS will also rely on Calysto to support its international public relations activities in several regions, including Latin America, Asia and Europe. Calysto's experienced international team spans across North America, South America, Europe, Asia and Australia, allowing Calysto clients to deliver an effective, targeted message to media located in most major global markets.

"At GWS, we were impressed by Calysto's global reach as well as by the large number of relationships the agency has established with wireless industry influencers," said Paul Carter, GWS's president. "However we hired Calysto because of the agency's ability to cost-effectively support both public relations and social media. This allows us to work with one firm to sustain both of these crucial activities."

"We are proud to work with GWS, which analyzes and benchmarks wireless equipment and service performance for major service providers and manufacturers around the globe," said Laura Borgstede, CEO of Calysto Communications. "Calysto is looking forward to helping GWS effectively deliver its unique message to the wireless community using targeted, proven PR and social media strategies."