February 3, 2012
Global Lifestyle PR Network SERMO Signs Up Partners In Germany and Australia
SERMO (www.sermocommunications.com), the first ever global lifestyle PR network founded in 2010 by Talk PR, announced that it has signed up agency partners in Germany and Australia, taking the number of agencies in the network to 11: German agency headspace pr; and Australian agency Saunders & Co.
The network's founding partners, Talk PR (UK), Me & Us (France), Nike Communications (US) & Nota Bene (Spain) were joined by partners in Greece, Brazil, Russia, India and Hong Kong in 2011. The move into Germany and Australia, takes the number of countries SERMO operates across to 11, spanning five continents with 15 offices worldwide.
headspace pr was started in 2005 and operates primarily in the premium and luxury world. They have offices in Frankfurt and Hamburg. headspace pr is headed by highly respected marketing and PR professionals, Philip Botha and Alexander Bohlinger.
Saunders & Co is privately owned by respected marketing and PR specialist, Gary Saunders. Gary has run Saunders & Co successfully for over 11 years.
Jane Boardman, CEO of Talk PR, comments "This is a great start to 2012, continuing the forward momentum of SERMO's growth. These agencies are a great fit for the network and operate in important markets for global clients. Presence in these key markets will increase SERMO's exceptional depth of understanding of the global lifestyle sector and add value to all of the agencies client's businesses.''
Alexander Bohlinger, joint MD of Headspace PR, said, "We are so excited to be a part of SERMO as we seek to help international clients develop in the German market, and German clients to expand globally."
Gary Saunders, Founder of Saunders & Co, added, ''SERMO will ensure that our existing clients benefit from the scale and stature of a major international agency, while maintaining the hands-on approach our clients have always known. This is also a fantastic opportunity for the Saunders & Co team to further develop our offering and explore global opportunities for our clients.''
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