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July 13, 2012

Fortune 500 CEOs Are Shunning Social Media, Says New Study by Domo and CEO.com: 70 Percent of Chief Execs Have No Social Media Presence on Facebook, Twitter, Pinterest or Google Plus — But CEOs Are Active On LinkedIn

CEOs at Fortune 500 companies are participating in social media channels significantly less than the general public, according to a new study sponsored by Domo (www.domo.com) and CEO.com (www.ceo.com). The 2012 Fortune 500 Social CEO Index, which was created to investigate the social media habits of leading CEOs, also found that while CEOs lagged far behind the general population in terms of overall social media participation, they are more active on one social network — LinkedIn — than the general public. When it comes to specific social networks, LinkedIn was by far the most popular among Fortune 500 CEOs, with 26 percent on the network, compared to just 20.15 percent of the U.S. general public. But on other major social networks, including Facebook, Twitter and Google Plus, the presence of Fortune 500 CEOs was minimal at best, with only 7.6 percent on Facebook, 4 percent on Twitter, and less than 1 percent on Google Plus. By contrast, more than 50 percent of the U.S. population uses Facebook and 34 percent uses Twitter. "The results came as a surprise considering that social media sites like Facebook, Twitter and LinkedIn are part of the daily fabric of life," said Josh James, Domo founder and CEO, in a news release. "We really expected to see more social engagement from CEOs, especially since the benefits of social media are no longer just wishful thinking. CEOs who use social media are growing their businesses, attracting lifelong customers, generating exposure for their companies and closing new deals. As consumers become more social savvy, so must company leaders. We expect to see CEOs getting more and more social in the near future."

Notable findings on Fortune 500 CEOs from the Study:

Comments

Really?

Submitted by sailoneforme (not verified) on July 13, 2012 - 7:59am.

"CEOs who use social media are growing their businesses, attracting lifelong customers, generating exposure for their companies and closing new deals."

Isn't that a statement that calls for, y'know, some actual hard data and proof -- not just empty hype?

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