August 9, 2012

Emanate Adds Two New Executives to New York Office

Emanate (www.emanatepr.com) announced the hire of two new executives to its New York-based team. Marissa Mastellone will serve as Vice President on the agency's KFC account, while Ryan Barr joins as a Vice President on Bank of America's Consumer Bank business.

"Together, Marissa and Ryan bring over 30 years of experience in consumer and financial communications," said Kiersten Zweibaum, managing director. "This invaluable expertise will continue to help Emanate identify the shortest path to success for our clients, while expanding the integrated marketing capabilities that drive measurable results."

In her role on the KFC team, Mastellone will coordinate product launches, provide media relations strategy, and manage brand integrations. In addition to KFC, Mastellone will lend her expertise in consumer public relations to Emanate's other consumer accounts. Mastellone joins Emanate from DKC Public Relations & Integrated Marketing, where she built and executed multi-year press strategies for a broad range of consumer, lifestyle and corporate accounts.

Barr joins Emanate from The IGB Group, where he served as Managing Director. At Emanate, Barr will lead strategic initiatives for Bank of America's Consumer Bank, including external communications programs across new and traditional media.