June 28, 2012
Edelman Selected By Norton Parent Company Symantec
Edelman (www.edelman.com) has been named the global agency of record for Symantec's Consumer Business Unit, which includes the premium Norton brand. The partnership expands on current work done by Edelman for Norton in multiple markets across EMEA, North and South America.
Edelman has been working with Norton since 2008 to help build brand awareness, loyalty and preference among consumers. The firm has helped Norton bring attention to the realities of cybercrime and the need for consumers to "protect the stuff that matters" across locations, devices and experiences.
"Norton is a global company that needs a global partner to help us communicate consistently and clearly with consumers around the world," said Lorraine Hamby, senior director, worldwide public relations, Consumer Business Unit, Symantec. "Edelman brings a powerful mix of consumer marketing prowess and technology acumen to the table, and has shown that they can scale to meet the growing needs of our business."
The relationship with Edelman spans six continents and more than 35 countries.