May 23, 2012

Dodd Joins Infinite Public Relations as Vice President

Infinite Public Relations announced the addition of Ritchenya A. Dodd, a lawyer and former journalist with more than a decade of experience in media communications, marketing and business development. Ritchenya joins Infinite PR as Vice President in the New York office and will serve as a senior account manager, assisting Infinite PR in its ongoing expansion into the areas of social media and marketing.

"The addition of Ritchenya to our team significantly improves our client capabilities. Her experience as a journalist, in-house law firm marketer and a long-time consultant adds yet another veteran voice to the company," says Infinite PR partner Nicholas Gaffney. "Her insights into social media and other areas of marketing will enable our clients to leverage their traditional media outreach investments by raising their profiles on other platforms."

Ritchenya will work with Infinite PR's national and international clients to conceive media outreach campaigns, social media strategies and marketing communication plans that effectively implement their business development goals. She is experienced in providing media crisis support, has helped obtain high-profile placements, and has extensive background writing marketing materials. She is often asked to help shape the message in instances involving sensitive issues and technically challenging information.

"I am thrilled to be joining Infinite PR," says Ms. Dodd. "I am passionate about helping clients connect the dots between their media and social media outreach, and other marketing efforts, to ensure they are supporting their business development goals."

"I have known founding partners Jamie Diaferia and Nick Gaffney for more than a decade, and I am very excited to be working with them," she added.