June 15, 2012
Communications Strategies' Campaign Draws PRSA's Big Apple and NJ Pyramid Honors
Communications Strategies, Inc. (CSI; www.cstratinc.com) was awarded the Public Relations Society of America's Big Apple Award, in the category of Marketing Consumer Products Healthcare, and received an honorable mention from PRSA's NJ Pyramid Award for Media Relations. Both accolades were for CSI's stellar communications campaign on behalf of Plan B One-Step. Arguably one of the most controversial health stories of 2011, CSI orchestrated all of the public relations initiatives surrounding the emergency contraceptive's bid for over-the-counter status.
"These awards are reflective of CSI's deep understanding of the women's reproductive health landscape and our ability to execute flawlessly despite unanticipated outcomes," says Donna T. Pepe, president and CEO of Communications Strategies, Inc. "We have been in this from the start — for the past eight years — and I am so proud of our ability to influence the conversation about emergency contraception and help to mainstream this product," continued Pepe.