October 11, 2011

Clearfield Selects Calysto Communications

Calysto Communications (www.calysto.com), a global public relations, media relations and social media marketing firm focused on the communications industry, announced that Clearfield, a provider of end-to-end fiber management systems, has hired Calysto to manage its public relations and media relations program activities.

Calysto is developing and managing a comprehensive public relations and media relations program for Clearfield that includes strategic planning, content development and content delivery. Content development will include the development of key messages and other written materials such as press releases for Clearfield. Content delivery will include appropriate social media tactics and speakers' bureau activities as well as media, analyst and blogger relations. Clearfield's target audiences are in the United States, Canada, Central America and the Caribbean.

"We were looking for a PR agency who understands the industry, has well-established media and analyst relationships and can quickly generate brand recognition within the mobile broadband, mobile backhaul and military verticals," said Cheri Beranek, president and CEO of Clearfield. "We considered several different PR firms, and it quickly became clear that Calysto was the best agency for the job."

"Clearfield is a perfect example of a well-established player in the communications industry that hasn't yet gotten the recognition it deserves in the marketplace," said Laura Borgstede, Calysto's CEO. "With our knowledge of the communications industry and relationships with key influencers in the fiber/optical sector, we expect to quickly enhance Clearfield's visibility among potential customers, shareholders and other influencers."