April 18, 2012

Cision Software's New Search Makes List-Building Faster and Easier Than Ever: PR and Marketing Pros Can Search, Filter and Gain Insights From the Cision Media Database in Seconds

Cision (www.cision.com) introduced powerful new search capabilities in the Cision campaign management software platform, allowing users to search, filter, build media lists and drive insights from the comprehensive Cision Media Database faster and easier than ever, the company announced. Developed from user feedback and offering familiar features such as guided navigation, dynamic search and "type ahead" recommendations, Cision search now makes filtering results and building lists as intuitive as any day-to-day online activity. Summaries and graphic reports give communicators insights into results like media types, geographic distribution, and other criteria that enable them to better understand who and where their key media and influencers are. "Cision search not only makes you more productive, it makes you more focused, more effective, and able to create better relationships with influencers and media," said Peter Granat, chief executive officer of Cision North America, in a news release. "It's the latest example of our ongoing commitment to drive innovation throughout the marketing and PR industry."

"Cision has really sped up and improved the process of searching for outlets, influencers and opportunities," said Audrey Pannell, director of public relations at Style Advertising, Marketing and Public Relations of Birmingham, Ala., in the release. Ms. Pannell was one of the Beta testers of the new search capability. "It offers complete visibility into a list as you move from a broad to a targeted search, so we can refine and build complete and accurate lists as we go. Lists that used to take us two or three revisions and 20 minutes to build now take us ten seconds. Its ease of use is remarkable."