December 17, 2014
Subscribe to the Daily 'Dog

September 24, 2012

Chick-fil-A's Crisis in Reverse: After Shifting Its Corporate-Donations Course Last Week and Deciding to Avoid Involvement In Social Issues, Chain Now Risks Alienating the Audience That Staunchly Defended Its Original Position

A new controversy has landed Chick-fil-A once again in the PR fryer. A Chicago politician's statement the fast food chain was no longer giving to groups that oppose same-sex marriage has reportedly angered the Christian conservatives who supported Chick-fil-A this summer when its president reaffirmed his opposition to gay marriage. Civil rights groups hailed last week's change of heart, even though the company never actually confirmed it — instead, it released two public statements, neither of which made Chick-fil-A's position any clearer.

The events suggest the franchise may be trying to steer clear of hot-button social issues while it expands in less conservative regions of the country. In its statement, the company said its corporate giving had for many months been mischaracterized, the Lubbock Avalanche-Journal reports.

"Part of our corporate commitment is to be responsible stewards of all that God has entrusted to us," the statement said. "Chick-fil-A's giving heritage is focused on programs that educate youth, strengthen families and enrich marriages, and support communities. We will continue to focus our giving in those areas. Our intent is not to support political or social agendas." The three-page statement did not say whether that included gay marriages.

The company's response, its second in as many days, was posted on its website after Chicago Alderman Joe Moreno announced the alleged policy change. Moreno said the change followed extended negotiations, and as a result, he would no longer try to block a Chick-fil-A restaurant from opening in his district.

Social networking sites lit up following Moreno's remarks, with many people saying Chick-fil-A had caved to pressure from gay rights organizations. University of Georgia marketing professor Sundar Bharadwaj said the company is risking alienating its customers.

"You can change your position, but you have to have a rational reason for the change and be consistent and communicate that to your customers," he said, the Avalanche-Journal reports. "Two different brands cannot be visible to the customer. Your authenticity is questioned after that, and your brand loses equity."

Comments

Today’s digital media model

Today’s digital media model pays attention to SEO, and journalists now form stories around what people are currently looking for on search engines. These keywords shape the headline and first few paragraph of an article to ensure that it shows up higher on search results. In short, SEO is a science – know the keywords that are trending and find the best ones for your pitch. Pay attention to news cycles – being a daily student of who’s talking and writing about what is more important than ever. Agen Texas dan Domino Online Indonesia Terpercaya | Master Agen Judi Bola Online Terbaik dan Terpercaya di Indonesia | Agent Judi Situs Online Teraman Dan Terpercaya Indonesia | bola pelangi agen bola sbobet ibcbet casino 338a tangkas togel online indonesia terpercaya | Olb365.com Agen Judi Bola Online, Agen Judi Casino Online Indonesia Terpercaya | Agen Ibcbet | SBOBET | Agen Bola | Taruhan Bola | Agen Bola | Taruhan Bola | Judi Bola Terpercaya | Rajamerah.com situs judi online terbaik terpercaya

Jika Anda siap untuk melakukan

Jika Anda siap untuk melakukan beberapa renovasi untuk rumah Anda atau bisnis, atau ingin sesuatu yang dibangun dari bawah ke atas, perusahaan konstruksi dapat menangani tugas. Namun, tidak semua usaha tersebut diciptakan sama. Ada beberapa cara Anda dapat memastikan Anda mendapatkan ahli terbaik untuk pekerjaan itu.Pabrik besi beton Jakarta harga tiada bandingan Pabrik besi beton bangunan

Post new comment

The content of this field is kept private and will not be shown publicly.
Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.