July 25, 2012
Cheryl Andrews Marketing Communications Adds The Setai, Miami Beach to Client List
Cheryl Andrews Marketing Communications (CAMC; www.cam-pr.com) has added The Setai, Miami Beach, an Asian-inspired hotel located in the heart of Miami Beach, to its list of travel and hospitality clients. The agency has been retained to manage local media relations and launch PR efforts in Latin America.
"It is an honor to be able to represent a hotel as prestigious as The Setai and we are thrilled to have been selected as their marketing partner," said CAMC President and Founder Cheryl Andrews. "As a member of Leading Hotels of the World, the hotel is a truly unique gem with a lot of stories to tell and we have a smart, strategic plan in place that uses our expertise within the local and Latin American markets to share them."
CAMC will focus its efforts on connecting the hotel with growing number of online influencers within the South Florida area as well as traditional print and broadcast outlets. The agency's Latin American division will launch a campaign within specific target markets to reach affluent lifestyle and consumer travel media outlets.