January 17, 2013

Chempetitive Group Opens New European Office in Cambridge, UK

Chempetitive Group (www.chempetitive.com), an integrated marketing communication agency focused on the global life science industry, announced the official opening of its new European office in Cambridge, UK. The Managing Partners at the new office are Dr. Clare Russell and Dr. Paul Avery, who in combination bring more than 10 years of expertise in life science marketing and a further 10 years of practical research experience to the agency.

Murad Sabzali, Managing Partner and Co-founder of Chempetitive Group, said "Clare and Paul are super-dynamos covering marketing, digital, copywriting and creative, and together strengthen the Chempetitive Group team substantially. With their PhD research experience, deep industry knowledge and technical scientific writing expertise, they add so much to our offering, while also providing on the ground support for new and existing clients in Europe and beyond."

Dr. Russell commented, "It's an exciting time to join the Chempetitive Group team, a fast growing company that seamlessly integrates traditional marketing elements with modern digital tactics. In particular, our personal experience writing highly technical articles and whitepapers will harmoniously complement Chempetitive Group's existing copywriting expertise. We're also looking to deliver on content marketing strategies for our clients with increased video and audio content capable of engaging scientists, researchers, physicians and other technical audiences."