October 28, 2011

Calysto Communications Tapped By DigitalRoute

Calysto Communications (www.calysto.com), a global public relations, media relations and social media marketing firm focused on the communications industry, revealed today that it has been hired to manage public relations and media relations for DigitalRoute, a Swedish independent software vendor delivering mediation and integration solutions to the global telecommunications and data communications industry.

Calysto will manage strategic planning, media relations and analyst relations activities for DigitalRoute in conjunction with the TM Forum Management World Americas 2011 trade show, which takes place November 8-10, 2011 in Orlando, Fla.

"I have worked with Calysto before and was very impressed with the Calysto team's professionalism, its knowledge of the communications industry and its ability to deliver results," said Stephen Rickaby, general manager for DigitalRoute. "Plus Calysto was extremely flexible in working out a project-based PR plan for DigitalRoute that met our specific public relations and media relations needs as we expand our presence within the Americas."

"At Calysto, we pride ourselves on providing superior customer service and business-focused results – regardless of the size or scope of your PR, media relations or social media engagement," said Laura Borgstede, Calysto's CEO. "Our years of communications industry experience, combined with tools such as our proprietary, in-house PR Vibes Media Catalyst database – which helps us quickly build a customized media list for clients – allow us to cost-effectively support projects of all sizes."