August 2, 2011

Calysto Communications Retained By Morega Systems

Calysto Communications (www.calysto.com), a global public relations and social media marketing firm focused on the communications industry, revealed today that Morega Systems has hired Calysto to manage a wide range of public relations and social media activities for Morega. These activities include drafting messaging and other materials such as press releases; supporting Morega's analyst and media relations programs; and delivering strategic guidance on its approach to social media.

"After learning about Morega's unique content portability technology, Calysto immediately knew that Morega will play a key role in enabling TV Everywhere," said Kristine Bennett, Calysto's director of client services. "We look forward to helping Morega get its story out to the right influencers."

"We were impressed by Calysto's success in raising visibility for one of its clients in the video optimization and content delivery space – particularly since Calysto took the company from a virtually unknown player to a well-recognized name in less than 12 months," said Philip Poulidis, president and CEO of Morega Systems. "When we met with the Calysto team, we recognized that they had the relationships, the industry insight and the PR and social media knowledge to quickly raise our visibility as well."